Figuring out a marketing plan for your home-based business can be difficult. Over the 10 Tuesdays, I will tackle one marketing tool for promoting at-home businesses.
The first marketing tool is developing a website for your business. No matter what product or service you are selling or making, you need a website. It doesn’t have to be fancy, but it does have to be accessible. Having a site hidden away under an obscure name will not help promote your business.
Buy as close a domain name as possible to your business name. If you conduct business under your name, use that. If it’s a combination of your name and a business name, buy that. But make the domain name as simple as possible in order to capitalize on search engines searches. GoDaddy.com and Network Solutions are popular website that register domain names.
There are many sites that allow you to build your website at reasonable costs. If your budget allows, hire a professional to design your site.
On your website, clearly state who you are in terms of your business. What do you sell? Where can visitors find your products or services? How can they contact you? Ensure that information is easily accessible on your website.
Get your website URL out there. Use it in the signature of your email and put it on your business cards. Make sure every purchase has something with your website URL on it, like a receipt.
Having a website can be an easy way to promote your business.
Until next time,